SEO for Websites: What Does It Do
The elements on a webpage that are affected by SEO (search engine optimization) can be broken down into two categories: technical and content-based. Technical SEO includes things like site architecture, file organization, metadata, internal linking structure, server response time. Content-based SEO is the more “creative” side of web design; it involves keyword research, target audience analysis and page copywriting to create compelling content for users. For more info on SEO, contact Trevor Tynes, SEO in Sarnia expert.
For a start, technical SEO should be looked at first. If you have a site that is poorly optimized for search, then no number of compelling blog posts or pieces of content can save it. This means that if your website contains broken links, uses too many outbound links (or none), has pages with titles and meta descriptions full of keywords, does not use HTML code properly to index page content correctly by search crawlers, etc., it will never rank well in the SERPs no matter how good your blog topic ideas are.
The technical side of web design also includes ensuring proper usage of file names when creating images for blog posts; having an easily navigable internal linking structure on both desktop-based and mobile versions; coding each webpage accurately so Google knows what each page of your blog is all about; using clean code that Google can read easily, etc.
Content-based SEO comes into play when you start to look at what type of content your target audience wants and how they want it delivered. This includes analyzing the best social media platforms for your website’s key demographics (if trying to reach out on social networks), understanding which topics are currently trending among members in these groups so you know what types of posts will get them sharing more often than others, whether or not certain pieces should be video based instead of text only – there are many different options here depending on how much time and effort you’re willing to put into each piece. If none of this interests you then just make sure whatever keywords were chosen for the keywords meta tag are used throughout your content, in headings and subheadings, titles of blog posts/pages, URL names for each page (and post), etc.